Your clients are asking you for AI. Your competitors have already launched a “ChatGPT for professionals” module, and you're still hesitating, because producing a full program takes months. The problem isn't motivation: it's production time, filming budget, and above all the ability to maintain content that goes stale within weeks.
A turnkey AI training catalog answers exactly that roadblock. These are programs that are already produced, already scripted, already hosted, and that you plug into your offer without hiring a trainer or filming a single video.
Below you'll find four concrete methods for adding AI to your catalog, each with its time to market, upfront cost, update workload and real limitations. The first one is our solution, the next three are the alternatives available on the market. You then choose based on your size, your audience and what your Qualiopi auditor expects from you.
What exactly is a turnkey AI training catalog
These are complete training programs, produced and maintained by an external publisher, that your organization distributes under its own offer without building or updating them itself.
Watch the vocabulary: plenty of vendors call a folder of PDFs plus a recorded webinar a “turnkey catalog.” That's not the same thing. A catalog a training organization can genuinely use contains six elements:
- scripted video programs, broken down into short, progressive modules;
- access to the AI tools themselves, otherwise the learner just watches and never practices;
- hands-on exercises and graded assessments;
- exportable activity records (logins, progress, time spent, results);
- at least one registered, fundable certification;
- content updates whenever the tools change.
That last point is the most underestimated. A module filmed on one version of a tool in January can be partly wrong by June: the interface has moved, a feature has disappeared, a model has been replaced. So always ask your vendor two questions: how often is the content re-made, and who pays for that update. If the answer is vague, you're buying a catalog that will be obsolete before the end of your first accounting year.
Second decisive criterion: hands-on practice. AI training without access to the tools is a driving lesson without a car. And asking a participant to sign up for five or six subscriptions themselves just to follow your course is an excellent way to tank your completion rate, and with it your objective-attainment metrics.
Method 1: plug the Skilzy catalog into your organization
With Skilzy, you add more than 15 ready-made AI programs to your offer, with tool access included and two state-recognized certifications, in a few days instead of several months.
The catalog covers the use cases your clients actually ask for: creating images, producing videos (UGC content, ads, faceless channels, avatars, voice-overs), generating music, automating tasks with n8n, writing effective prompts, and coding with AI. These aren't 20-minute awareness modules: they're production-focused programs, designed so the learner walks away with a deliverable.
The thing that changes life for a training organization is the built-in AI Lab. Learners use the real tools directly inside the platform, with credits included. You don't have to manage a stack of subscriptions, re-invoice licenses, or explain to a participant how to create six different accounts before the first exercise.
On the certification side, two credentials are registered in France Compétences' répertoire spécifique: the RS7439 certification in AI content marketing and RS6792 in AI and sales. Because they're registered, they open the door to funding schemes, which completely changes the commercial conversation with a company or an OPCO.
For training organizations, there's a dedicated B2B offer: you can check out the Skilzy offer for training organizations for partnership and volume terms. In parallel, individual access starts at €29.90 per month with no commitment, which gives you a useful benchmark when building your own selling price.
Before signing anything, you can test the platform with the discovery demo: 7 days, 1 image, 1 video, 1 music track and 10 messages, no credit card. You create an account, look at the quality of the programs and how the AI Lab works, and decide afterwards. It's the fastest way to check that the level matches your clients.
The limitations, because there always are some: the catalog is asynchronous online learning. If your market wants custom in-house classroom training, you'll need to add your own value on top (scoping, industry use cases, coaching, assessment panel). And you don't control the editorial line of the videos: you're distributing content you didn't write.
Method 2: produce your own AI catalog in-house
Producing it yourself gives you total editorial control and maximum margin, but count on several months before the first sale and an update workload that never stops.
The ratios commonly observed in instructional design put the production of one hour of finished e-learning at between 30 and 100 hours of work: scripting, writing, filming, editing, quizzes, integration. For a 10-hour program, you're therefore looking at several hundred hours of work before collecting your first euro.
On top of that come three costs organizations forget at decision time:
- hosting and tracking: you need an LMS capable of recording activity, a topic covered in our guide to choosing an e-learning platform for your training organization;
- AI tools for learners: five to six subscriptions at €20 to €100 per month each, easily €150 to €300 monthly per seat if you provide them;
- maintenance: every major update to a tool forces you to re-shoot part of your sequences.
This method remains relevant in one specific case: your organization has an in-house AI expert, AI is central to your positioning, and you expect to amortize across several hundred learners. Otherwise, you're building an asset that depreciates faster than you can make it pay for itself.
Method 3: buy AI modules from a generalist e-learning publisher
Generalist catalogs sell AI modules on a per-learner subscription, which is handy for covering volume, but the content often stays theoretical and comes without tool access.
These publishers offer libraries of several thousand modules (office software, languages, management, compliance) to which an AI category has been added. The business model is simple: a price per learner per year, with volume discounts, and possible integration into your LMS.
The advantages are real: immediate rollout, low unit cost at high volume, and a single invoice covering several topics.
So are the limitations. Most of these modules are awareness-level: understanding what a language model is, writing a simple prompt, knowing the risks. That's useful for an internal skills development plan, much less so for a company that wants its team to produce publishable visuals or videos. Three things to check before signing: whether the tools come with the modules, the last update date of each piece of content, and whether there's a specific AI certification at the end of the program.
Method 4: bring in a freelance AI trainer
A freelance trainer gives you high-quality in-person delivery and strong credibility, but your offer stays capped by their calendar, their daily rate and their availability.
Observed daily rates for an experienced AI trainer usually fall between €600 and €1,500 depending on seniority and region. For a two-day in-house session, the economics hold up very well. The problem appears the moment you want to scale.
Three structural constraints:
- you can't sell more sessions than their calendar allows;
- your offer disappears the day they don't renew, or leave for a competitor taking the client relationship with them;
- the gap between sessions isn't covered: without a platform, the learner has nothing to practice on between days.
The combination that works best is to keep the freelancer for high-value facilitation and back it with an online catalog for the fundamentals and practice. That's exactly the logic developed in our article on how to offer AI training without hiring a trainer.
Comparing the four methods and securing your Qualiopi audit
Compare the options on five concrete criteria: time to market, upfront cost, update workload, included tool access and fundable certification.
| Criterion | Skilzy catalog | In-house production | Generalist publisher | Freelance trainer |
|---|---|---|---|---|
| Time to 1st sale | A few days | 3 to 9 months | A few days | 2 to 6 weeks |
| Upfront cost | Low, subscription-based | High (production) | Low to medium | Medium (daily rate) |
| Content updates | Publisher's responsibility | Yours, ongoing | Varies, check it | Trainer's responsibility |
| AI tools included | Yes (AI Lab, credits included) | No, must be funded | Rarely | No |
| Fundable certification | Yes (RS7439, RS6792) | To be built and registered | Depends on the publisher | Depends on the trainer |
| Editorial control | Limited | Total | Limited | Shared |
What your auditor will look at
The national quality framework underpinning the Qualiopi certification has 7 criteria and 32 indicators. When you add an external catalog to your offer, four subjects come up in almost every audit:
- the fit between the content delivered and the objectives stated in your training agreement;
- evidence of attendance and learner support in remote formats (logins, progress, follow-ups);
- assessment of objective attainment, meaning usable results, not just a satisfaction survey;
- monitoring of developments in the field, which in AI amounts to proving your content is recent.
An external catalog doesn't exempt you from anything: you remain responsible for the evidence. That said, a vendor that cleanly exports activity records saves you a considerable amount of time on audit day. To prepare that part, our article on Qualiopi evidence in e-learning details the documents to keep, file by file.
Key takeaways
If your goal is to sell AI this quarter, in-house production isn't the right answer: it costs too much time and goes stale too fast. A turnkey catalog gets you to market in a few days, provided it includes tool access, exportable records and a fundable certification. Test it before committing, check how fresh the content is, then add your own value on top: that's what will justify your price.