Your clients are asking for AI. Your competitors have already launched a "ChatGPT for professionals" module, and you're still hesitating, because building a full learning path takes months. The problem isn't motivation: it's production time, filming budget, and above all the ability to maintain content that goes stale in a matter of weeks.

A turnkey AI training catalog solves exactly that. These are learning paths that are already produced, already scripted, already hosted, and that you add to your offering without hiring a trainer or filming a single video.

Here you'll find four concrete ways to add AI to your catalog, each with its time to market, upfront cost, maintenance load, and real limitations. The first is our solution; the next three are the alternatives on the market. Then you choose based on your size, your audience, and what your Qualiopi auditor expects from you.

What exactly is a turnkey AI training catalog

These are complete training paths, produced and maintained by an outside provider, that your organization sells under its own offering without building or updating them itself.

Watch the vocabulary: plenty of vendors call a folder of PDFs plus a recorded webinar a "turnkey catalog." That's not the same thing. A catalog a training company can actually use contains six elements:

  • scripted video paths, broken into short, progressive modules;
  • access to the AI tools themselves, otherwise learners watch without ever practicing;
  • hands-on exercises and graded assessments;
  • exportable activity records (logins, progress, time spent, results);
  • at least one registered, fundable certification;
  • content updates whenever the tools change.

That last point is the most underrated. A module filmed on one version of a tool in January can be partly wrong by June: the interface has moved, a feature has disappeared, a model has been replaced. So always ask your vendor two questions: how often is the content re-recorded, and who pays for that update. If the answer is vague, you're buying a catalog that will be obsolete before the end of your first fiscal year.

Second deciding factor: practice. AI training without access to the tools is a driving course without a car. And asking a learner to sign up for five or six subscriptions on their own just to take your course is an excellent way to tank your completion rate — and with it, your objective-attainment metrics.

Method 1: plug the Skilzy catalog into your training company

With Skilzy, you add more than 15 ready-made AI programs to your offering, with tool access included and two state-recognized certifications, in a matter of days instead of months.

The catalog covers what your clients actually ask for: creating images, producing video (UGC content, ads, faceless channels, avatars, voiceovers), generating music, automating tasks with n8n, writing effective prompts, and coding with AI. These aren't 20-minute awareness modules: they're production-focused paths, designed so learners walk away with something they've built.

The piece that changes a training company's life is the built-in AI Lab. Learners use the real tools directly inside the platform, with credits included. You don't have to juggle a stack of subscriptions, rebill licenses, or explain to a learner how to create six different accounts before the first exercise.

On the certification side, two credentials are registered in France Compétences' répertoire spécifique: the RS7439 certification in AI content marketing and RS6792 in AI and sales. Because they're registered, they open the door to funding schemes, which completely changes the sales conversation with a company or an OPCO.

For training organizations, there's a dedicated B2B offering: check out the Skilzy offering for training providers for partnership and volume terms. Meanwhile, individual access starts at €29.90 per month with no commitment, which gives you a useful benchmark when you set your own selling price.

Before you sign anything, you can try the platform with the discovery demo: 7 days, 1 image, 1 video, 1 music track, and 10 messages, no credit card. You create an account, look at the quality of the paths and how the AI Lab works, and decide afterward. It's the fastest way to confirm the level matches your clients.

The limitations, because there always are some: the catalog is asynchronous and fully online. If your market wants custom in-person sessions, you'll need to add your own value on top (scoping, industry-specific cases, coaching, assessment panels). And you don't control the editorial line of the videos: you're distributing content you didn't write.

Method 2: build your own AI catalog in-house

Producing it yourself gives you total editorial control and maximum margin, but expect several months before your first sale and a maintenance load that never ends.

The ratios commonly cited in instructional design put the production of one hour of finished e-learning at 30 to 100 hours of work: scripting, writing, filming, editing, quizzes, integration. So for a 10-hour path, you're looking at several hundred hours of work before you collect your first euro.

On top of that come three costs training companies forget when they're making the call:

  • hosting and tracking: you need an LMS capable of recording activity, a topic covered in our guide to choosing an e-learning platform for your training company;
  • AI tools for learners: five or six subscriptions at €20 to €100 per month each, easily €150 to €300 a month per seat if you provide them;
  • maintenance: every major update to a tool forces you to re-record part of your sequences.

This approach still makes sense in one specific case: your organization has an in-house AI expert, AI is central to your positioning, and you expect to amortize across several hundred learners. Otherwise, you're building an asset that depreciates faster than you can make it pay off.

Method 3: buy AI modules from a generalist e-learning publisher

Generalist catalogs sell AI modules on a per-learner subscription, which is handy for covering volume, but the content often stays theoretical and comes without tool access.

These publishers offer libraries of several thousand modules (office software, languages, management, compliance) to which an AI category has been added. The business model is simple: a price per learner per year, with volume discounts, and possible integration into your LMS.

The upsides are real: immediate rollout, low unit cost at high volume, and a single invoice covering multiple topics.

So are the limitations. Most of these modules are awareness-level: understanding what a language model is, writing a simple prompt, knowing the risks. That's useful for an internal skills development plan, much less so for a company that wants its team producing publishable visuals or videos. Three things to check before signing: whether the tools come with the modules, when each piece of content was last updated, and whether there's a specific AI certification at the end of the path.

Method 4: hire a freelance AI trainer

A freelance trainer gives you high-quality in-person sessions and strong credibility, but your offering stays locked to their calendar, their day rate, and their availability.

Observed day rates for an experienced AI trainer usually fall between €600 and €1,500 depending on seniority and region. For a two-day on-site session, the economics work very well. The problem shows up the moment you want to scale.

Three structural constraints:

  • you can't sell more sessions than their calendar allows;
  • your offering disappears the day they don't renew, or leave for a competitor with the client relationship in hand;
  • the time between sessions isn't covered: without a platform, learners have nothing to practice on between days.

The combination that works best is keeping the freelancer for high-value facilitation and backing it with an online catalog for the fundamentals and practice. That's exactly the logic we develop in our article on how to offer AI training without hiring a trainer.

Comparing the four methods and securing your Qualiopi audit

Compare the options on five concrete criteria: time to market, upfront cost, maintenance load, tool access included, and fundable certification.

Criterion Skilzy catalog In-house production Generalist publisher Freelance trainer
Time to first sale A few days 3 to 9 months A few days 2 to 6 weeks
Upfront cost Low, subscription-based High (production) Low to moderate Moderate (day rate)
Content updates Handled by the publisher On you, continuously Varies, check carefully Handled by the trainer
AI tools included Yes (AI Lab, credits included) No, must be funded Rarely No
Fundable certification Yes (RS7439, RS6792) Must be built and registered Depends on the publisher Depends on the trainer
Editorial control Limited Total Limited Shared

What your auditor will look at

The national quality framework behind Qualiopi certification has 7 criteria and 32 indicators. When you add an external catalog to your offering, four topics come up in almost every audit:

  • the match between the content you deliver and the objectives stated in your training agreement;
  • proof of attendance and learner support in online formats (logins, progress, follow-ups);
  • assessment of whether objectives were met, meaning usable results, not just a satisfaction survey;
  • monitoring developments in the field, which in AI means proving your content is recent.

An external catalog doesn't exempt you from anything: you remain responsible for the evidence. That said, a vendor that cleanly exports activity records saves you a huge amount of time on audit day. To prepare that part, our article on Qualiopi evidence for e-learning breaks down the documents to keep, file by file.

Key takeaways

If your goal is to sell AI training this quarter, in-house production isn't the answer: it costs too much time and goes stale too fast. A turnkey catalog puts you on the market in a few days, as long as it includes tool access, exportable records, and a fundable certification. Test it before you commit, check how fresh the content is, then add your own value on top: that's what will justify your price.