You have a business, people are starting to talk about you, and you still have no website. The result: when a prospect types your name into Google, they land on a half-finished Facebook page, or on nothing at all. A brochure site is three to five pages presenting your offer, your proof and a way to reach you. No online store, no customer portal, no payments: just enough to look credible and be reachable.

This kind of site no longer takes three weeks or a four-figure quote. AI writes the copy, generates the visuals, produces the code if you want it, and two days are enough to put something clean online. Here you will find three methods ranked from the most complete to the most affordable, an hour-by-hour Saturday-Sunday plan, the French legal requirements to respect, and the mistakes that cost you an entire day. No technical skills needed to start.

Method 1: build your site with the Skilzy AI Lab

This is the method to go for if you are truly starting from scratch: you learn to steer the AI and you produce the copy, the images and the code in one place, with credits included, instead of paying for four separate subscriptions.

The hard part when you discover AI is not the tool, it is the instruction. You ask for homepage copy and you get three lukewarm paragraphs that could describe any company on earth. The AI Lab from Skilzy solves both problems at once: the real tools (image generation, writing and coding assistants) are available from the platform with credits included in the subscription, and the programs teach you the method that goes with them.

For a brochure site, the sequence comes down to five steps:

  1. Frame your offer. Write ten lines on what you sell, to whom, and what sets you apart. AI will never guess that for you.
  2. Write the copy. A homepage, a services page, an about page, a contact page. The prompt-writing program teaches you to specify a tone, an audience and length constraints, which changes everything about the output.
  3. Generate the visuals. A header image, three service illustrations, a banner for social media. Stick to a single visual style so the whole thing holds together.
  4. Build the pages. Either with a website builder (method 2), or by having the AI write the code (method 3). Both are covered.
  5. Proofread and fix. Generated copy always needs a read-through. That is what separates a site that converts from one that reeks of copy-paste.

If your goal goes beyond the site itself (invoicing clients, landing your first customers, structuring an offer), the Skilzy AI freelance program covers the whole chain: positioning, production, prospecting. Two state-recognized certifications are attached to the catalog, including the RS7439 certification in AI-assisted content marketing, which may be funded depending on your situation.

If you are still unsure about your professional direction, the article becoming an AI freelancer: where to start lays the groundwork before the website question even comes up.

Method 2: a website builder with AI built in

If you never want to touch a file, an AI site generator will hand you a complete structure in ten minutes from a handful of questions, and you spend the rest of the weekend editing rather than creating.

The principle is always the same: you describe your business, the tool proposes a page structure, placeholder copy and a layout. You keep 60% and rewrite the rest. It is the fastest route to a presentable result, and the most expensive over time since you pay a subscription for as long as the site is online.

Tool What it does well Its limitation Ballpark monthly price
Wix (AI assistant) Generates a complete site, huge template library, fully localized Site is hard to migrate elsewhere later €10 to €15
Hostinger Domain name and hosting included, very easy to get started Renewal price much higher than the promo rate €3 to €12
Framer High-end visual output, excellent performance Design-heavy vocabulary, a real learning curve €0 to €15
Durable Site generated in under a minute, aimed at trades and services Limited customization, English-first interface €12 to €20
WordPress + AI plugin Total freedom, you own everything Maintenance, updates and security are on you €5 to €20

These figures are ballparks: first-year promotions skew the comparison, so always check the renewal price before paying three years upfront. Also verify three things before choosing: you can connect your own domain name, you can export your copy, and the tool offers a contact form that works without a paid add-on.

Method 3: have AI write the code and host it for free

This is the cheapest option, €0 in hosting and a site that loads in under a second, in exchange for an hour spent understanding how to upload files to a server.

Technically, a brochure site is one HTML file, one CSS file and a few images. An AI assistant that can code produces that very well, provided you give it a precise brief: number of sections, content of each one, color palette, typeface, mobile behavior, contact form.

How it goes:

  • You hand your final copy to the assistant and ask for a single responsive page, with no external libraries.
  • You open the file in your browser to check the result, then request fixes one at a time (never ten at once, or you lose track of what changed).
  • You drop the folder onto a free host: Netlify, Vercel or GitHub Pages. Drag and drop is enough on Netlify, and the site is live in thirty seconds on a temporary address.
  • You buy your domain name (budget €10 to €15 a year for a .fr) and point it at the hosting.

The upside is real: no subscription, no plugin breaking things, near-instant loading that Google appreciates. So is the downside: every future change goes through a file, which means through the AI or through you. If this approach speaks to you, the article building a complete SaaS in 2 hours with Claude Code shows how far the method can go on a more ambitious project.

The weekend plan, hour by hour

Budget roughly 9 hours of actual work: Saturday for content, Sunday for building and launching. Content first, always, otherwise you spend Sunday filling empty blocks.

What to prepare Friday evening (30 minutes)

  • The exact name of your business and your company registration number.
  • Three pieces of proof: a customer review, a number, a concrete result.
  • Two or three real photos (you, your workshop, a finished project). A real photo always beats a generated image on the about page.
  • A professional email address and a phone number.
  • A domain name idea, plus two backups.

Saturday: content

Time slot Task
9am - 10am Frame your offer and your audience in ten lines
10am - 12pm Write the four pages with AI, then read them out loud
2pm - 3:30pm Generate the visuals in a single style and compress them
3:30pm - 4pm Write your legal notice and privacy policy

Sunday: building

Time slot Task
9am - 11am Assemble the pages (site builder or generated code)
11am - 12pm Test the contact form by sending yourself a real message
2pm - 3pm Check how it looks on a phone, fix anything overflowing
3pm - 4pm Connect the domain name, fill in each page title and description
4pm - 5pm Create or update your Google Business Profile listing

That last hour is often the one that pays off most. For a local business, the Google listing brings in calls long before the site ranks.

Legal notice, GDPR and the settings that save you from redoing everything

Every French professional website must make its publisher identifiable: name or company name, legal form, address, email or phone, company registration number, VAT number where applicable, and the host's identity and contact details.

These obligations come from French digital economy law. The mandatory disclosures for a professional website are detailed on the official French government site: read the list before publishing, because missing information is punishable and takes ten minutes to fix.

On top of that, three points of common sense:

  • Contact form and GDPR. If you collect an email address, say what it is used for and how long you keep it. One sentence under the form is enough for a brochure site.
  • Cookies. No advertising analytics, no mandatory banner. Stick to a privacy-friendly analytics solution and you skip that whole job.
  • Images. A 4 MB photo uploaded as-is tanks your loading time. Resize to 1600 pixels wide at most and export as WebP.

The costliest mistakes are elsewhere: publishing generated copy without proofreading it (readers spot it instantly), forgetting to test the form, neglecting the mobile view when most of your visits will come from a phone, and wanting to add a blog, a newsletter and online booking on the very first weekend. Launch the site with four pages and add the rest later. Once the site is up, you can also plug in automations for your business: auto-replies to quote requests, follow-ups with prospects, posting to social media.

Your site online by Monday morning

Two days, four pages, a domain name and a proper legal notice: that is an achievable goal even starting from zero. The real work is not technical, it lives in the ten lines where you explain what you sell and to whom. AI does the rest quickly and well, as long as you know what to tell it. Start by testing the quality of the copy and the images on your own project before you block out your weekend.