You have a business, customers are starting to talk about you, and you still don't have a website. The result: when a prospect types your name into Google, they land on a half-finished Facebook page or on nothing at all. A brochure site is three to five pages that present your offer, your proof and a way to get in touch. No online store, no customer portal, no payments: just enough to look credible and be reachable.

This kind of site no longer takes three weeks or a four-figure quote. AI writes the copy, generates the visuals, produces the code if you want it to, and two days is enough to put something clean online. What follows is three methods ranked from the most complete to the cheapest, an hour-by-hour Saturday–Sunday plan, the French legal obligations you need to meet, and the mistakes that cost you a full day. No technical skills required to start.

Method 1: build your site with the Skilzy AI Lab

This is the method to favor if you're genuinely starting from scratch: you learn how to steer the AI and you produce the copy, the images and the code all in one place, with credits included, instead of paying for four separate subscriptions.

When you're new to AI, the problem isn't the tool, it's the instruction. You ask for homepage copy and you get three lukewarm paragraphs that could describe any company on earth. The Skilzy AI Lab solves both at once: the real tools (image generation, writing and coding assistants) are available from the platform with credits included in the subscription, and the programs teach you the method that goes with them.

For a brochure site, the sequence comes down to five steps:

  1. Frame your offer. Write ten lines on what you sell, who you sell it to, and what sets you apart. The AI will never guess that for you.
  2. Write the copy. A homepage, a services page, an about page, a contact page. The prompt-writing program teaches you how to specify a tone, an audience and length constraints, which changes the result completely.
  3. Generate the visuals. A hero image, three service illustrations, a banner for social media. Stick to a single visual style so the whole thing holds together.
  4. Build the pages. Either with a site builder (method 2) or by having the AI write the code (method 3). Both are covered.
  5. Proofread and fix. Generated copy always needs a second pass. That's what separates a site that converts from a site that reeks of copy-paste.

If your goal goes beyond the website itself (billing for your services, landing your first clients, structuring an offer), the Skilzy AI freelance program covers that whole chain: positioning, production, outreach. Two state-recognized certifications are attached to the catalog, including the RS7439 certification in AI-assisted content marketing, which may be funded depending on your situation.

If you're still weighing up your professional direction, the article becoming an AI freelancer: where to start lays the groundwork before the website question even comes up.

Method 2: a site builder with AI baked in

If you never want to touch a file, an AI site generator will hand you a complete structure in ten minutes based on a few questions, and you'll spend the rest of the weekend editing rather than creating.

The principle is always the same: you describe your business, the tool proposes a page structure, placeholder copy and a layout. You keep 60% and rewrite the rest. It's the fastest route to a presentable result, and the most expensive over time since you pay a subscription for as long as the site is live.

Tool What it does well Its limit Ballpark monthly price
Wix (AI assistant) Generates a complete site, huge template library, fully localized Hard to migrate the site elsewhere later €10 to €15
Hostinger Domain name and hosting included, very easy to pick up Renewal price much higher than the intro deal €3 to €12
Framer Premium visual results, very strong performance Design-heavy vocabulary, a real learning curve €0 to €15
Durable Site generated in under a minute, aimed at trades and services Limited customization, interface mostly in English €12 to €20
WordPress + AI plugin Total freedom, you own everything Maintenance, updates and security are on you €5 to €20

These figures are ballparks: first-year promotions distort any comparison, so always look at the renewal price before paying three years up front. Also check three things before you choose: you can connect your own domain name, you can export your copy, and the tool offers a contact form that works without a paid add-on.

Method 3: have the AI write the code and host it for free

This is the cheapest option — €0 in hosting and a site that loads in under a second — in exchange for an hour spent understanding how to put files on a server.

Technically, a brochure site is one HTML file, one CSS file and a few images. An AI assistant that can code produces that very well, provided you give it a precise brief: number of sections, what goes in each one, color palette, typeface, mobile behavior, contact form.

How it goes:

  • You give the assistant your final copy and ask for a single responsive page, with no external libraries.
  • You open the file in your browser to check the result, then ask for fixes one at a time (never ten at once, or you lose track of what changed).
  • You drop the folder on a free host: Netlify, Vercel or GitHub Pages. Drag and drop is enough with Netlify — the site is live in thirty seconds on a temporary address.
  • You buy your domain name (budget €10 to €15 a year for a .fr) and point it at the hosting.

The upside is real: no subscription, no plugin breaking, near-instant loading that Google likes. So is the downside: every future change goes through a file, which means through the AI or through you. If this approach speaks to you, the article build a complete SaaS in 2 hours with Claude Code shows how far the method can go on a more ambitious project.

The weekend plan, hour by hour

Budget roughly 9 hours of actual work: Saturday for content, Sunday for building and launching. Content first, always, or you'll spend your Sunday filling empty blocks.

What to prepare Friday evening (30 minutes)

  • The exact name of your business and your company registration number (SIRET).
  • Three pieces of proof: a customer review, a number, a concrete result.
  • Two or three real photos (you, your workshop, a finished job). A real photo always beats a generated image on the about page.
  • A professional email address and a phone number.
  • One domain name idea, plus two fallbacks.

Saturday: the content

Time slot Task
9 – 10 a.m. Frame your offer and audience in ten lines
10 a.m. – 12 p.m. Write the four pages with AI, then read them out loud
2 – 3:30 p.m. Generate the visuals in a single style and compress them
3:30 – 4 p.m. Write your legal notice and privacy policy

Sunday: the build

Time slot Task
9 – 11 a.m. Assemble the pages (site builder or generated code)
11 a.m. – 12 p.m. Test the contact form by sending yourself a real message
2 – 3 p.m. Check the display on a phone, fix anything overflowing
3 – 4 p.m. Connect the domain name, fill in each page's title and description
4 – 5 p.m. Create or update your Google Business Profile listing

That last hour is often the one that pays off most. For a local business, the Google listing brings in calls long before the site starts ranking.

Legal notice, GDPR and the settings that save you from redoing everything

Every professional French website must let visitors identify its publisher: name or company name, legal form, address, email or phone, SIRET number, VAT number where applicable, and the host's identity along with its contact details.

These obligations come from French digital economy law. The mandatory disclosures for a professional website are laid out on the official French government site: read the list before you publish. Missing this information is punishable and takes ten minutes to fix.

On top of that, three matters of common sense:

  • Contact form and GDPR. If you collect an email address, say what it's used for and how long you keep it. One sentence under the form is enough for a brochure site.
  • Cookies. No advertising analytics, no mandatory banner. Stick to a privacy-friendly analytics solution and you skip that whole job.
  • Images. A 4 MB photo uploaded as-is will wreck your load time. Resize to 1600 pixels wide at most and export as WebP.

The costliest mistakes are elsewhere: publishing generated copy without rereading it (readers pick up on it instantly), forgetting to test the form, neglecting the mobile display when most of your visits will come from a phone, and trying to add a blog, a newsletter and online booking in that first weekend. Launch the site with four pages and add the rest later. Once the site is up, you can also plug in automations for your business: auto-replies to quote requests, prospect follow-ups, social media posting.

Your site live by Monday morning

Two days, four pages, a domain name and a proper legal notice: that's an achievable goal even from a standing start. The real work isn't technical — it lives in the ten lines where you explain what you sell and who you sell it to. AI handles the rest quickly and well, as long as you know how to tell it what to do. Start by testing the quality of the copy and images on your own project before you block out your weekend.