You've got a business, people are starting to talk about you, and still no website. So when a prospect types your name into Google, they land on a half-empty Facebook page — or on nothing at all. A brochure site is three to five pages that lay out what you offer, the proof behind it, and a way to reach you. No online store, no client portal, no checkout: just enough to look credible and be reachable.

That kind of site no longer takes three weeks or a four-figure quote. AI writes the copy, generates the visuals, produces the code if you want it to, and two days is plenty to put something clean online. Here you'll find three methods, ranked from the most complete to the cheapest, an hour-by-hour Saturday-Sunday plan, the French legal requirements you have to meet, and the mistakes that burn a whole day. No technical skills required to get started.

Method 1: build your site with Skilzy's AI Lab

This is the one to go with if you're truly starting from scratch: you learn how to steer the AI and you produce the copy, the images and the code all in one place, credits included, instead of signing up for four separate subscriptions.

When you're new to AI, the hard part isn't the tool — it's the instruction. You ask for homepage copy and you get three lukewarm paragraphs that could describe any company on earth. The AI Lab from Skilzy solves both problems at once: the real tools (image generation, writing and coding assistants) are available straight from the platform with credits included in the subscription, and the programs teach you the method that goes with them.

For a brochure site, the sequence comes down to five steps:

  1. Nail down your offer. Write ten lines on what you sell, who you sell it to, and what sets you apart. The AI will never guess that for you.
  2. Write the copy. A homepage, a services page, an about page, a contact page. The prompt-writing program teaches you how to specify a tone, an audience and length constraints — which changes everything about the output.
  3. Generate the visuals. A header image, three service illustrations, a banner for social. Stick to one visual style so the whole thing hangs together.
  4. Build the pages. Either with a site builder (method 2) or by having the AI write the code (method 3). Both are covered below.
  5. Proofread and fix. Generated text always needs a read-through. That's what separates a site that converts from a site that reeks of copy-paste.

If your goal goes beyond the site itself (invoicing clients, landing your first ones, structuring an offer), the Skilzy AI freelance program covers the whole chain: positioning, production, outreach. Two state-recognized certifications are attached to the catalog, including the RS7439 certification in AI-assisted content marketing, which may be funded depending on your situation.

If you're still unsure about your professional direction, the article becoming an AI freelancer: where to start covers the groundwork before the website question even comes up.

Method 2: a site builder with AI baked in

If you never want to touch a file, an AI site generator will spit out a complete structure in ten minutes from a handful of questions, and you spend the rest of the weekend editing rather than creating.

The principle is always the same: you describe your business, the tool proposes a page structure, placeholder copy and a layout. You keep 60% and rewrite the rest. It's the fastest route to something presentable, and the most expensive over time since you pay a subscription for as long as the site is live.

Tool What it does well Its limitation Ballpark monthly price
Wix (AI assistant) Generates a full site, huge template library, fully localized Hard to migrate the site elsewhere later €10 to €15
Hostinger Domain name and hosting included, very easy to pick up Renewal price much higher than the intro deal €3 to €12
Framer High-end visual results, excellent performance Design-heavy vocabulary, a real learning curve €0 to €15
Durable Site generated in under a minute, aimed at trades and services Limited customization, interface mostly in English €12 to €20
WordPress + AI plugin Total freedom, you own everything Maintenance, updates and security are on you €5 to €20

Those figures are ballparks: first-year promos distort the comparison, so always check the renewal price before paying three years upfront. Also verify three things before you pick one: you can connect your own domain name, you can export your text, and the tool offers a contact form that works without a paid add-on.

Method 3: have the AI write the code and host it for free

This is the cheapest option — €0 in hosting and a site that loads in under a second — in exchange for an hour spent understanding how to put files on a server.

Technically, a brochure site is one HTML file, one CSS file and a few images. An AI assistant that can code handles that very well, as long as you give it a precise brief: number of sections, what goes in each one, color palette, font, mobile behavior, contact form.

How it goes:

  • Give the assistant your final copy and ask for a single responsive page with no external libraries.
  • Open the file in your browser to check how it looks, then ask for fixes one at a time (never ten at once, or you lose track of what changed).
  • Drop the folder onto a free host: Netlify, Vercel or GitHub Pages. Drag-and-drop is enough on Netlify — the site is live in thirty seconds on a temporary address.
  • Buy your domain name (budget €10 to €15 a year for a .fr) and point it at the hosting.

The upside is real: no subscription, no plugin breaking, near-instant loading that Google likes. So is the downside: every future change goes through a file, which means through the AI or through you. If this approach speaks to you, the article build a complete SaaS in 2 hours with Claude Code shows how far the method can go on a more ambitious project.

The weekend plan, hour by hour

Budget roughly 9 hours of actual work: Saturday for content, Sunday for building and launching. Content first, always — otherwise you spend Sunday filling empty blocks.

What to prep on Friday evening (30 minutes)

  • The exact name of your business and your company registration number.
  • Three pieces of proof: a client review, a number, a concrete result.
  • Two or three real photos (you, your workshop, a finished job). A real photo always beats a generated image on the about page.
  • A professional email address and a phone number.
  • A domain name idea, plus two backups.

Saturday: the content

Time slot Task
9–10 a.m. Define your offer and your audience in ten lines
10 a.m.–12 p.m. Write the four pages with AI, then read them out loud
2–3:30 p.m. Generate the visuals in a single style and compress them
3:30–4 p.m. Write the legal notice and the privacy policy

Sunday: the build

Time slot Task
9–11 a.m. Assemble the pages (site builder or generated code)
11 a.m.–12 p.m. Test the contact form by sending yourself a real message
2–3 p.m. Check how it looks on a phone, fix the overflows
3–4 p.m. Connect the domain name, fill in each page's title and description
4–5 p.m. Create or update your Google Business Profile listing

That last hour is often the one that pays off most. For a local business, the Google listing brings in calls long before the site ever ranks.

Legal notices, GDPR and the settings that save you from redoing everything

Every French business website has to make its publisher identifiable: name or company name, legal form, address, email or phone, company registration number, VAT number where applicable, and the host's identity with contact details.

These obligations come from French digital economy law. The mandatory disclosures for a business website are laid out on the official French government site: read the list before you publish, because missing information is punishable and takes ten minutes to fix.

On top of that, three common-sense points:

  • Contact form and GDPR. If you collect an email address, say what it's used for and how long you keep it. One sentence under the form is enough for a brochure site.
  • Cookies. No advertising analytics, no mandatory banner. Stick to a privacy-friendly stats solution and you skip that whole job.
  • Images. A 4 MB photo uploaded as-is tanks your load time. Resize to 1600 pixels wide max and export as WebP.

The costliest mistakes are elsewhere: publishing generated text without rereading it (readers pick up on it instantly), forgetting to test the form, ignoring the mobile layout when most of your visits will come from a phone, and trying to add a blog, a newsletter and online booking on the very first weekend. Ship the site with four pages and add the rest later. Once the site is up, you can also plug in automations for your business: auto-replies to quote requests, prospect follow-ups, social posting.

Your site live by Monday morning

Two days, four pages, a domain name and a proper legal notice: that's a realistic goal even from a standing start. The real work isn't technical — it's the ten lines where you explain what you sell and to whom. The AI handles the rest quickly and well, as long as you know what to tell it to do. Start by testing the quality of the copy and images on your own project before you block out your weekend.